Privacy Policy

Fortitude Elite Athletics Inc, doing business as Fortitude Baseball
Effective date: [ASK EDDIE: effective date for this policy]
Last updated: [ASK EDDIE: effective date for this policy]

1. Who we are

Fortitude Elite Athletics Inc ("Fortitude," "we," "us") is a 501(c)(3) non-profit youth baseball academy based in Kissimmee, Florida. We serve boys and their families in Central Florida. This Privacy Policy explains what information we collect through fortitudeelite.com (the "Site"), our forms, our chat and text messaging, and our programs, and how we use and protect it.

If you have questions, see "Contact us" at the end of this policy.

2. Information we collect

Information parents and guardians give us. When you register a player, sign up for a tryout, sign a waiver, or contact us, we may collect:

Parent or guardian name, phone number, and email address.
Player first name, last name, date of birth (or age), grade, and the positions he plays.
Health, medical, allergy, and emergency contact information that you provide on waivers or registration forms so we can keep your player safe.
Signatures on our liability waiver and media release.

Donors, Founding Families, partners, and sponsors. When you donate, become a Founding Family, or become a partner or sponsor, we may collect your name, business name, contact details, the amount and tier of your gift, and any logo or recognition details you send us.

Fan Shop customers. When you buy from the Fan Shop, we collect what we need to fill your order, such as your name, contact details, shipping address, and the items you order.

Payment information. Payments, donations, and purchases are processed by Stripe, a third-party payment processor. We do not store full credit card or bank account numbers on our systems. Stripe handles that information under its own privacy policy.

Chat and text messages. Our Site has a chat widget. If you use it, or text or call us, we receive your name, phone number, email address (if you share it), and the content of your messages.

Photos and video. We may take photos and video at tryouts, practices, games, and events, as described in the Media Release that parents and guardians sign. See section 7.

Cookies and analytics. Like most websites, our Site and the tools it runs on use cookies and similar technologies to make the Site work, remember settings (such as language), keep forms secure, and understand how visitors use the Site. Our Site platform (HighLevel) may use basic analytics to count visits and see which pages and forms are used. We do not currently use advertising pixels on the Site. These tools use cookies and do not collect payment card numbers. We do not use them to build profiles of children, and we do not sell personal information. You can limit cookies in your browser settings. If we add a tool such as Google Analytics or an advertising pixel later, we will update this policy first. You can block or delete cookies in your browser settings. Some parts of the Site may not work properly if you do.

3. Children's information

Our players are minors, so we take extra care with their information.

We collect information about children from their parents or legal guardians only. Our forms are meant to be completed by a parent or guardian. Children should not submit information to us through the Site, the chat widget, or text messages.
If we learn that a child under 13 sent us personal information directly without a parent's consent, we will delete it.
We never sell children's information.
We never post a player's last name publicly. On our public website and social media we use first names or jersey numbers only.
Health and emergency information is used only for safety and is shared only with the coaches and staff who need it, or with emergency responders.
Parents and guardians can review, correct, or ask us to delete their child's information at any time (see section 9).

4. How we use information

We use information to:

Run tryouts, registration, practices, games, and tournaments.
Keep players safe, including responding to injuries or emergencies.
Communicate with families about schedules, updates, weather changes, and program news.
Process donations, Founding Family contributions, partner and sponsor commitments, and Fan Shop orders, and send receipts.
Recognize donors, Founding Families, partners, and sponsors, when they agree to be recognized.
Answer questions sent through the chat widget, phone, text, or email.
Improve the Site and our programs.
Meet our legal, tax, insurance, and record-keeping duties as a non-profit.

5. How we share information

We do not sell, rent, or trade your personal information or your child's personal information. We do not sell phone numbers.

We share information only:

With service providers that help us run our program and Site, under agreements to protect it. These include our website, forms, chat, and messaging platform, HighLevel (also known as LeadConnector), and our payment processor, Stripe. These providers may use the information only to provide services to us.
With coaches, staff, and volunteers who need it to run the program.
With tournament organizers, leagues, or insurers when needed to register a team or player or handle an insurance claim, sharing only what is required.
For legal reasons, such as to comply with a law, subpoena, or court order, or to protect the safety of a child or anyone else.
With your consent, for any other purpose.

6. Text message (SMS) and email communications

If you give us your mobile number or email address on a form, in the chat widget, or by texting us, you agree that Fortitude may contact you by text message and email about tryouts, registration, schedules, program updates, donations, and related news.

Message frequency varies. Message and data rates may apply.
You can opt out at any time. Reply STOP to any text to stop texts. Reply HELP for help. Use the unsubscribe link in any email to stop emails.
Your consent to receive texts is not a condition of registering, donating, or buying anything.
We do not sell or share your mobile number or text opt-in consent with third parties for their marketing.

7. Photos, video, and media

Parents and guardians who sign our Media Release give Fortitude permission to photograph and record their child at tryouts, practices, games, training sessions, and events, and to use that media on our website, social media, and other materials, as described in the Media Release. Even with that permission, we identify players publicly by first name or jersey number only, never by last name. A parent or guardian can revoke the Media Release in writing at any time by contacting us; media already published before the revocation may remain in use, as stated in the Media Release.

8. How long we keep information

We keep information only as long as we need it for the purposes in this policy, including to run the program, keep required financial and donation records, and meet legal, tax, and insurance requirements. We keep signed waivers and player records for as long as needed for insurance, safety, and legal reasons. When we no longer need information, we delete or securely destroy it.

9. Your choices and parent rights

Parents and guardians can:

Ask to see the information we have about them or their child.
Ask us to correct information that is wrong.
Ask us to delete their child's information. We may need to keep some records (such as signed waivers or donation records) when the law, our insurer, or our tax duties require it, and we will tell you if so.
Withdraw consent to texts or emails at any time (see section 6).
Revoke the Media Release in writing (see section 7).

To make a request, contact us using the details below. We may need to confirm your identity before we act on a request.

10. How we protect information

We use reasonable administrative, technical, and physical safeguards to protect information, such as limiting access to staff who need it and using service providers that protect data with encryption and secure logins. No website, app, or system is 100% secure, so we cannot guarantee absolute security. If we learn of a breach that affects your information, we will notify you as required by Florida law.

11. Links to other sites

Our Site may link to other websites and services (for example, payment pages, tournament sites, or social media). We are not responsible for their privacy practices. Please read their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the new version on this page and change the "Last updated" date. If a change is significant, we will take reasonable steps to let families know, such as by email or a notice on the Site.

13. Contact us

Fortitude Elite Athletics Inc, DBA Fortitude Baseball
Email: [email protected]
Call or text: (407) 799-0414